Through the years
Microsoft India (R&D) Pvt. Ltd (2022 - Present)
At Microsoft, I lead design for Power Pages, a low-code platform that helps organizations across the world build secure, enterprise-grade websites with ease. Over the past few years, design interventions have driven a 70% year-over-year growth in adoption, especially after rethinking how Admin personas interact with the product and our Maker personas could leverage the low code, no code tool to build secure data centric websites.
I’ve built and mentored a multidisciplinary design team of UX designers, researchers, and content specialists, while partnering closely with business, product and engineering leadership to embed design strategy into every stage of product planning.
Our work has laid the foundation for GenAI-driven creation workflows, helping Microsoft bring products to market faster and scale design thinking across the Power Platform ecosystem.
Boston Consulting Group (2020 - 2022)
At BCG, I helped establish and lead the Digital Design Practice across Asia Pacific, shaping design maturity and driving operational excellence. Working with diverse teams across industries such as retail, finance, energy, and mobility, I guided over thirty large-scale transformation projects, each centered on measurable business outcomes and human-centered design principles.
Through new design systems and workflow practices, our teams improved delivery efficiency by nearly forty percent. I also led efforts to explore emerging technologies like AR, MR, and VR, helping BCG’s clients visualize and plan for the future.
The result was a stronger, more integrated approach to design that turned it from a support function into a core strategic driver within the consulting process.
Cogwheel Studios (2010-2019)
Cogwheel Studios was where I learned to balance design craft, strategy, and the realities of running a studio. As founder and principal designer, I worked directly with executives, visionaries, and entrepreneurs to create experiences that bridged human needs with measurable business outcomes.
Over time, the studio grew into a nationally recognized consultancy with a close-knit team of eight designers, featured in the CII India Design Year Book 2014 for innovation in process and methodology. Through a systems-driven approach, we elevated engagement and usability across digital platforms often tripling interaction rates and helped shape brands and spatial experiences that continue to create value even a decade later.
Cogwheel Studios became more than a studio; it was a living experiment in applying design thinking to real-world systems, proving that meaningful design can scale, sustain, and endure.